What is the meaning of digital employee engagement? What does it mean to you? How does it differ from the traditional definition of employee engagement? Li says the definition of employee engagement is not easily defined because different people have different ideas. As an example, take TD Bank Group, which has a very high digital employee engagement rating. What can you do to get more people to engage in your company? How do you measure digital employee engagement? Here are some ways.
Social media
In order to increase employee engagement with your company’s social media channels, you need to give employees plenty of options. Employees will want to share content that feels relevant and interesting to them. Most successful employee engagement programs offer employees 10 to 15 shareable content items per week. That doesn’t mean you need to create fifteen different pieces of content each day, though. Start by aiming to post one new item per day and work up to several.
Employees may also want to use social media to voice their opinion about work-related issues. A platform where they can get the opinions of other people can be extremely helpful.
Additionally, employees can use social media for free to share personal ideas and insights with their peers. This can prove invaluable in promoting employee engagement, which is essential to achieving organizational goals. However, you need to spend time establishing an internal social media strategy. If you don’t know how to implement a social media strategy for your company, contact Blue Atlas Marketing.
Mobile
Mobile employee engagement is a powerful way to connect your entire organization, whether that’s in the office or on the go. Employees value access to information and the ability to stay connected. For this reason, the right employee engagement app must be accessible to all employees, regardless of their location, corporate email address or Active Directory. Moreover, a mobile employee engagement app should be accessible to all types of staff members, not just desk-bound employees.
In addition to providing relevant content, mobile employee engagement must also support cross- functional teamwork. Employees can engage with their leaders via a mobile device, reducing the need to manage multiple systems. A mobile employee engagement platform like WorkJam can help you make this possible. Its platform combines all your employees’ communication needs, allowing you to create a native employee engagement experience across all platforms. A native experience is the best way to ensure employees are engaged.
When used correctly, email as a digital employee engagement tool can help you engage employees and improve workplace culture. This channel can reach all employees, regardless of their role, and can deliver relevant content in a concise and effective format. Here are some ways to make the most of this tool for your organization:
iDoneThis – This digital employee engagement tool asks employees to send a daily email summarizing their accomplishments. It can also serve as a morning digest of the day’s activities and accomplishments. In this way, it can measure employee satisfaction and skill level. Using this tool as an employee engagement tool can help you increase employee satisfaction, which will ultimately benefit your company. You can also use it as a communication tool, so you can track employee progress over time.
Internal communication
Increasingly, internal communications have evolved from being an internal discussion topic to a strategy that aligns the company’s mission and vision. While it’s not always a good idea to adopt a consensus-based approach, digital employee engagement and internal communication can help guide employees in their work. Make sure everyone understands when they have to meet certain deadlines and how they fit in the bigger picture. Moreover, ensure that they have easy access to the information you’re sharing.
Once you’ve defined your goals, you’ll want to determine the target audience. You can use pre- defined audience segments such as skills, location, and generation to tailor your messages. The content and tactics used for internal communication must be tailored to each audience group, and your internal communications calendar should be dynamic. It’s also important to measure the results of your communications, so you’ll know how to make improvements and where to make changes.
Trust
Whether or not an organization has adopted better digitized tools to boost employee engagement will depend on the degree of trust that employees have in the company. Trust is a vital element of employee engagement, especially in today’s digital environment, where fake news and “fake news” can undermine public confidence. “Truthfulness” means that employees can believe that the organization’s statements and actions are aligned with its mission and values.
The federal government has the lowest level of trust among its employees, and this can be problematic, particularly during public health crises. Moreover, the federal government relies on public support for its programs, which in turn generates additional engagement. In addition, public trust can be enhanced through improved collaboration between government and private companies. In the US, this level of trust has been measured for 38 years, and the federal government has maintained a consistent score for nearly half of a century.
Motivation
In an article published by HR consulting firm Penna, researchers asked employees about the benefits of a meaningful work environment. They found that 55% said that meaningful work increased their motivation, 42% said that they would remain loyal to their employer, and 31% said that meaningful work increased their sense of pride and willingness to work extra hours. So, how can employers use these results to motivate employees? Read on to learn more about the different motivational factors at play.
Providing targets and goals for employees is a tried and tested method of motivating employees. When employees set and reach goals, they become passionate about the work they do. They overcome obstacles to reach the goals, which reinforces their intrinsic motivation. Progress is another intrinsic motivator. When employees achieve goals, they feel a sense of accomplishment and success. This is the same motivation that motivates office-based employees as it is for remote workers.
